There are several ways to promote your Brand or Website online to increase your presence/sale online.
People seem to think that having a little social media success is a sign they are good at brand promotion, and yet they cannot understand why their products/services are not selling and why their online traffic is not converting.
Every business and startups in particular have financial limitations for promotions, so they need to get creative.
There are several branding options, here are some tips to help you make your brand online.
1. Focus on Website SEO
The SEO (Search Engine Optimisation) helps you to promote your website on the search engine by increasing the website ranking.Using the right SEO strategy will help you as you focus on promoting your site. The targeted keywords you select must be added to the title, headings, content, and Meta description of your website. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using organic SEO is one of the best ways to gain natural traffic and a higher ranking.
Branding is not just sharing your content on the web. It is not enough for people to see your brand on social networks. Everyone (and his wife) is doing that nowadays.
What you need to do is to target networks your target market frequents and engages in, and get them to share your web content.
You need to establish your brand as an authority in that niche.
For example, if your business is in Hotel Industry, you can get quite a following on Google and Facebook, Twitter, Instagram.
If you are a travel agency, you can create a significant presence in Facebook and Twitter.
The key is to provide targeted and shareable content regularly on all the relevant networks.
3. Signature Branding
Branding is face of your company /organization that people recognize.Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options.
4. Useful, Engaging, Interesting and Inclusive Content
Of course, “Content is God” when it comes to your own website.
You should make sure that you have a good blog on your site where you can post top-quality content regularly.
If writing is not your strong suit, you can always outsource some of that to professional writers from a service such as Scholaradvisor, or invite people to contribute content.
Search engines, particularly Google, puts a premium on organic and relevant content, so this helps your site rank higher in the keywords you are targeting.
In addition, if you prioritize providing high-quality content, your readers will be more than happy to help make your site more authoritative by sharing them on social media, maybe even their own blogs!
Focus on creating something interesting, unique, and fresh that reflects and refers to your brand without making it a hard sell.
You should also make sure that you can make it easy for your readers to share your content by including share buttons above the fold, on the image or video, and provide embed codes. Make it easy for them and they will share it.